How a Greenville trio is turning a mom’s baking dream, a Marine’s precision, and a young entrepreneur’s vision into something sweet
Bakery Bros isn’t a solo story. Meet the founding team behind Bakery Bros and discover how collaboration helped shape their journey in Greenville TX, where their story continues to grow.
It’s a tight-knit trio built on family, friendship, and complementary strengths: Cara, the mom and cookie mastermind whose recipes have been winning people over for years; Austin, an accountant and business brain with a deep pull toward entrepreneurship; and Bayelei, a Marine veteran whose passion, precision, and love for baking power the day-to-day work.
When I sat down with Austin, one thing was clear right away. This business only works because all three roles matter, and because each person shows up fully in their lane.
Bakery Bros didn’t come from a single big moment. It grew slowly, intentionally, and with patience. The same way most meaningful small businesses do.
Three people. Three strengths. One vision.
The founding team behind Bakery Bros—a family-built cookie business growing in Greenville, Texas.Austin comes from the business side. He studied entrepreneurship and accounting not because spreadsheets were the dream, but because he wanted to understand how businesses actually function. As he explained it, if you understand the numbers, you understand the business.
Cara brings the heart.
She has always been the baker in the family, the one whose cookies showed up at school events and immediately became the favorite. Baking has never been a phase for her. It’s been a long-held dream.
Right now, Cara still works full-time downtown, so her role lives mostly behind the scenes. She handles recipe development and testing, shaping what eventually makes it onto the menu. Bakery Bros is slowly becoming the bakery she’s always dreamed of running full-time once she’s ready to retire. Austin is very intentionally building toward that future.
Then there’s Bayelei.
Austin talks about Bayelei like family, because that’s what he is. They’ve known each other since middle school. After high school, Bayelei spent seven to eight years in the Marines working in aviation mechanics, a fast-paced, detail-driven role where precision matters.
After leaving the Marines, Bayelei worked at a bakery in Tyler to learn large-scale production. That experience shows up daily at Bakery Bros. He’s the one who takes Cara’s recipes and brings them to life, batch after batch.
From testing cookies to taking the leap
Before the food truck ever existed, the trio tested the idea with home baking.
Bayelei would take boxes of cookies back to base and sell them to fellow Marines. It proved people loved the cookies, but it also showed them something important.
This wasn’t meant to stay small.
They paused, built capital, and waited for the right setup. When they found a food truck that already had much of the equipment they needed, the numbers finally worked. Bakery Bros officially launched at the end of May.
Image courtesy of El Palenque Salas.
Learning as you go
Some of the questions I asked Austin could sound heavy on paper, but his answers never were. He was thoughtful, optimistic, and grounded. Very much a young entrepreneur who understands that early business is about learning, not perfection.
After the initial excitement and holiday rush, business slowed with colder weather. That’s especially noticeable when you’re running a food truck and foot traffic changes with the season.
They also ran into a logistical lesson they couldn’t have fully predicted. To operate legally, they needed a certified central kitchen. Early on, the closest option was in Mesquite. Later, they secured a building in Greenville that felt like a real step forward, only to discover the vent hood was residential instead of commercial.
So for now, they’re in an in-between phase.
The building is used for storage and prep, the truck stays active, and they’re working toward the upgrades that will allow them to open a full storefront.
Austin never framed this as a setback. Just part of the process.
When it stopped feeling like an experiment
When I asked when Bakery Bros started to feel real, Austin didn’t point to a big milestone.
He shared a small moment.
On their first baking day, driving back toward Greenville on I-30, someone rolled down their window and yelled, “Hey, y’all have cookies?”
That stuck.
Since then, there have been more signs. Customers trying one cookie and coming back for more. Familiar faces returning. People recognizing the name at events. Those moments matter, especially when a small team is balancing production, planning, accounting, and marketing all at once.
Eventually, it stops feeling like testing and starts feeling like building.
The cookies and the care behind them
Bakery Bros cookies are over a quarter pound each, with a menu that balances consistency and creativity. They keep a core lineup of classics and rotate in limited flavors weekly or bi-weekly.
Cara develops the recipes. Bayelei handles production. Austin keeps the business moving.
They listen closely to feedback. Austin shared that they removed sprinkles from a sugar cookie after customers mentioned they could taste the dye. It’s a small change, but it speaks volumes about how seriously they take quality.
The goal is simple: keep the cookies as close to homemade as possible, even as they grow.
What Bakery Bros represents
Beyond cookies, Bakery Bros is a passion project built on trust, teamwork, and long-term vision. At its heart, it’s Austin building a business with intention, Cara moving closer to the bakery she’s always dreamed of running, and Bayelei bringing discipline, care, and consistency to the daily work. Together, their efforts are deeply tied to the community. All three have roots here, and that local support has helped Bakery Bros grow. Giving back feels natural, whether through events, small gestures, and, most often, through cookies.
Looking ahead
When I asked what he hopes people remember years from now, Austin didn’t overthink it.
Nice people. Great cookies. A good experience.
And behind all of it, a small team building something together, one batch at a time.
Quick Facts:
📍 Location
Bakery Bros Cookies
3615 Wesley St
Greenville, TX 75401
🚚 Where to Find Them
Bakery Bros plans to operate both their building and food truck in the future. For now, the best way to know where to find the truck around town is to follow them on social media, where they share regular location updates.
Bakery Bros Website
Follow them on Facebook
Find them on Instagram